Envision your brand’s future. Prove its potential.
Dig Insights is a tech-enabled insights company that drives predictable brand & innovation success.
Your insights partner with an impressive reputation
Innovation is a part of our DNA
Since we started in 2010, a desire to modernize traditional research and establish new best practices has been core to our DNA. Today, we’re known for creating new ways to engage consumers and markets and better ways to uncover, digest, and action insights.
We translate our POV into tech
Our technology offering just feels different. We’ll help you capture intuitive commitment to concepts, understand in-the-moment shopper decisions, or uncover deep-seated brand affiliations in more effective, agile, and inspiring ways.
Data science & AI make success predictable
We’ve developed validated models to predict in-market performance, helping you prove the potential of your brand & innovation efforts. This gives you the confidence to take action immediately, while ensuring your team is consistently getting smarter over time.
Drive brand & innovation success
Understand evolving markets
Understand consumer, category and brand dynamics through the lens of the consumer, the market, and your business.
Apply futures thinking to insights
Uncover and apply the needs and motivations that drive the market.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Understand evolving markets
Understand consumer, category and brand dynamics through the lens of the consumer, the market, and your business.
Apply futures thinking to insights
Uncover and apply the needs and motivations that drive the market.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Upsiide distills our expertise into an agile, always-on platform
Leverage Upsiide across the innovation lifecycle
- Confirms consumer readiness of trend opportunities
- Generates new ideas for ideation and testing
- Optimizes and validates innovation ideas
- Forecasts innovation potential in-market
- Tracks the success of innovation and promotions
AI-Powered Voice of the Customer
Our Video Interview feature allows Upsiide users to be truly exploratory in their innovation research, baking the consumer voice and language into ideation, concept development, and jobs-to-be-done research.
Inspired Data Storytelling
We’ve developed dashboards that make data analysis and interpretation quick, easy, and business-centric. Upsiide users have the power to uncover patterns and build out custom stories in a few quick clicks.
Inspired Data Storytelling
We’ve developed dashboards that make data analysis and interpretation quick, easy, and business-centric. Upsiide users have the power to uncover patterns and build out custom stories in a few quick clicks.
Human-First Methodologies
We’ve modernized the respondent experience to ensure high quality, actionable data on the back-end. And we’re not afraid to get creative, incorporating emojis to uncover emotion, heatmaps to understand intent, and more.
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
Ready to drive predictable success?